Wednesday, December 7, 2016

Tis the Season to Give

by Jim Struthers, Chief Development Officer

The holiday season is upon us. As we embrace the hustle and bustle of shopping, decorating and celebrating with family and friends, it’s also a time to reflect on how fortunate we are. We must also keep in mind those who have not been as fortunate, and how it is our responsibility to help those who are less fortunate.

One way the Robert R. McCormick Foundation is lending a helping hand, is through our annual Holiday Campaign. Each year the Robert R. McCormick Foundation partners with six of our Fund Partners across the nation. In Chicago, Chicago Tribune Charities is raising funds for those in need across Chicagoland. The Los Angeles Times Family Fund is making a difference in the fight against illiteracy, homelessness and hunger. The Denver Post Season to Share, Orlando Sentinel Family Fund and the Sun Sentinel Children’s Fund are improving the lives of adults, children and families in their communities. And on Long Island, Newsday Charities promotes the well-being of those less fortunate.

This year’s campaign, was inspired by a storytelling workshop in August, focusing on the stories of our grantees and their clients. Through dynamic photography and a comprehensive digital strategy, our goal for this year’s Campaign is $5 million over the course of 6 weeks. Additionally, giving to one of the Funds of the McCormick Foundation presents a unique way to make your charitable dollar go even further. For every donation, the Foundation will match it $0.50 on the $1.00, one of the few non-profits to do so. All campaign and administrative expenses are paid, meaning 100 percent is granted to qualified local non-profits working to help low-income families, children and adults become increasingly self-sufficient.

Visit the McCormick Foundation’s website and follow along on social media with the hashtag #RewriteTheStory.

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